Did you know that your logo
is only part of your brand?
LOGO: wikipedia describes a logo as a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).
SLOGAN: wisegeek.com defines a slogan, also called a tagline, motto, strapline, signature, claim, payoff or baseline, is a short phrase or sentence meant to gain attention and get a specific message across quickly. People use it primarily in advertising and politics, and in either instance, they generally are trying to make the public more familiar with someone or something.
BRAND IDENTITY: investopedia.com explains Brand Identity as how a business wants a brand’s name, communication style, logo and other visual elements to be perceived by consumers.
justcreative.com provides a great summary on brand, identity and logo design, titled, Branding, Identity & Logo Design Explained. Before developing a logo, develop what you want your business to communicate.
