I had so much fun collaborating with the photographers, designers, and AFW buyers to create this Fall time look we called “Autumn Atmosphere”. One of the challenges was creating a logo specific to this marketing plan. Keeping it simple was the best way to go.
Logo Design: Gather around the table Fall email
Design Wish: Come up with an informal email for the Fall season
Client: American Furniture Warehouse
Challenge: Make the logo compelling enough for customer to click through to the blog.
Several logo ideas were presented.