Starbucks Holiday Red Gift Bag with gold seal and white tumbler in a red box

Let’s talk package design this #DesignDecember. What better way than with a Starbucks Haul! I’ve always been impressed with the marketing strategies and ad campaigns Starbucks produces through the year, Christmas being my favorite. The Starbucks stores literally turn RED for the Holidays. 2013 DieLine wrote a Q & A article with Terry Davenport, Senior Vice President, Global Brand and Creative Studios, about the red cup strategy. Seeing the red cups, for me, is the official start of Holiday celebration, socializing,… Read more »