Box Water Is Better Carton 2

Earlier this week I browsing the isle of Target, when this plain black and white packaging caught my eye. It took me back to the original generic brand packaging you found at grocery stores. Clean and simple. Beautiful, Beautiful white space. I was so intrigued by the packaging, I picked up a carton and went to the website www.boxedwaterisbetter.com. Even their tagline is great: “Pure water with a purpose.” Before plastic there was cartons and glass bottles. I was impressed… Read more »

Lotions full package design

Throwback Thursday Designing for fashion and packaging Class project: 2006 Assignment: Create a logo for wearable fashion, brand with a tag and packaging design. Software: Adobe Illustrator, I created a template for the packaging.

Starbucks Holiday Red Gift Bag with gold seal and white tumbler in a red box

Let’s talk package design this #DesignDecember. What better way than with a Starbucks Haul! I’ve always been impressed with the marketing strategies and ad campaigns Starbucks produces through the year, Christmas being my favorite. The Starbucks stores literally turn RED for the Holidays. 2013 DieLine wrote a Q & A article with Terry Davenport, Senior Vice President, Global Brand and Creative Studios, about the red cup strategy. Seeing the red cups, for me, is the official start of Holiday celebration, socializing,… Read more »

Throwback Thursday Package Design

It’s Throwback Thursday! This was one of my favorite class projects from 2006 Assignment: Come up with a Brand Name, Logo & Package Design. Software: Adobe Illustrator for the packaging layout (template), logo and labels.

Package Design for Too Faced Lip Primer and Bare Minerals Eye Primer

Repost from August 14, 2012 I was out and about today, and I wanted to share with you my ULTA Haul. It has been a while since I’d been in ULTA. I wanted share these package designs with you. These package design has 2 elements 1. The package that holds the product 2. The box design that holds the package bareMinerals (eyelid primer) has a simple, clean look while Too Faced (lip primer) has a very feminine embellished look. Both… Read more »