Have A Clear Call-To-Action The call to action is an important component of marketing. It is the message to inspire an immediate response, to prompt action. When deciding to use a call-to-action button on a digital ad, keep in mind what message is, will it motivate the user to click the button. Once the user clicks the button where will you send them, what will they see. Invest time in creating good CTA copy and always, always test.
Designing a logo is a big responsibility, the a whole lot of meaning and represent the image of the company. Logos are usually the most recognizable symbol for a company or organization and should effectively community the product or services. Here’s A Quick Look at my design process. STEP 1 – BRAIN DUMP: first thing I do when designing a logo is tryout different names, if the client does not have one. If they do have a name already, I will write… Read more »
Earlier this week I browsing the isle of Target, when this plain black and white packaging caught my eye. It took me back to the original generic brand packaging you found at grocery stores. Clean and simple. Beautiful, Beautiful white space. I was so intrigued by the packaging, I picked up a carton and went to the website www.boxedwaterisbetter.com. Even their tagline is great: “Pure water with a purpose.” Before plastic there was cartons and glass bottles. I was impressed… Read more »
Use Consistent Elements to Strengthen Your Branding Consistency is an important knack brands should master when using images, colors, fonts, and logos. These 3 designs has consistent layout through out the advertisement with text placement, font choice & color palette. Being consistent helps bring about visual recognition which is important for your brands communication.
Creating color harmony to make your designs stand out. One way to create harmony is to match the colors you use for your graphic elements. Find your color with eye dropper or adobe color.
Don’t be afraid of negative space when designing. White space helps direct a viewer’s eye. Space around your text boxes and images makes it easier to read. White space creates a balanced and harmonious layout which increases appeal.
“What the eyes don’t see, the heart doesn’t feel” – Spanish Proverb I have been a graphic designer for almost 20 years, working on staff for corporations and non-profit organizations, as well as running my own small design business. My abilities and experience cover a wide range; As Stephen Covey famously said, “Start with the end in mind”, I have all the necessary skills to see a project from idea to concept to final design. I can also trouble-shoot computer software… Read more »
Throwback Thursday Creating Specs for Bic Correction Pen. Before computer software, designs were pantone paper, cut & paste mock ups; then shot using a camera. Class Project: Create 6 sample spec layouts. (2002) Assignment: Create sample magazine layouts for a product. I chose Bic Correction Pen Software: No software. Hand drawn. Cut & Paste.
Happy New Year! This Spring will mark 7 years that onejdesigns has been in business. I started onejdesigns as an outlet to create graphic design that I really liked, in other words, I wanted creative freedom. I’ve gotten so much more out of it than that. Over the years I began to learn more about marketing through email and social media. The importance of a strong brand identity, as well as, developing my own personal brand. I am so thankful… Read more »
Technology and behavior influence the way we interact with each other. Today’s marketing strategies are largely based on data. Businesses are getting creative about the way they engage with clients. Gone are the days of treating everyone on a mailing list the same. As consumers access digital channels on a daily basis, organizations will need to ensure their presence on different channels.