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Have A Clear Call-To-Action The call to action is an important component of marketing. It is the message to inspire an immediate response, to prompt action. When deciding to use a call-to-action button on a digital ad, keep in mind what message is, will it motivate the user to click the button. Once the user clicks the button where will you send them, what will they see. Invest time in creating good CTA copy and always, always test.

Frech Apple Pie advertisement

Use Consistent Elements to Strengthen Your Branding Consistency is an important knack brands should master when using images, colors, fonts, and logos. These 3 designs has consistent layout through out the advertisement with text placement, font choice & color palette. Being consistent helps bring about visual recognition which is important for your brands communication.

Black Western Museum Fundraiser Print Material Mock-Up 2004

Throwback Thursday Designing for an annual fundraising campaign Class Project: Create a Marketing Campaign (2004) Assignment: Create a postcard, membership brochure, donor hand-out brochure. Software: Adobe Photoshop and InDesign.