This tip is for creative departments. A creative department is not as good as its best talent. It’s only as good as its worst. Creative people are individuals with their own thoughts, ideas, and concepts using different angles to come up with a design processes. If you continually have to redesign your creatives, send press releases for addressing incorrect information that has been published, IT IS costing you money. Find out where the weakest link is and decide whether it’s… Read more »
Designing a logo is a big responsibility, the a whole lot of meaning and represent the image of the company. Logos are usually the most recognizable symbol for a company or organization and should effectively community the product or services. Here’s A Quick Look at my design process. STEP 1 – BRAIN DUMP: first thing I do when designing a logo is tryout different names, if the client does not have one. If they do have a name already, I will write… Read more »
1. Nourcy Brand Identity 2. Malik Bros Brand Identity 3. Offer Brand Identity 4. Lean Corporate Identity 5. My Green Cup Brand Identity 6. Pensjonistforbundet Corporate Identity Click Here to view more design inspiration.
Some of the greatest ideas come out random conversations. Media Speaks came out of conversation I had with a colleague. Choosing the right logo can be a long process but worth it. Font choice along with letter kearning and symbols can help represent your brand or idea. Try out your logo with different font colors, background colors and symbol colors.Create a media kit or brand package for your logo. This will ensure consistency. Mobile App coming soon.
Monday Makeover: Re-Brand Re-Design: Update a flyer and create a postcard, email campaign and facebook cover Client: Tanielle Lingerie Challenge: Re-Brand the marketing material in both print and digital. Last Christmas (2012), I get a call from my mom asking if I would take a look a flyer her niece, my cousin, had created for her lingerie company and if I could help in anyway. OMG! OMG! OMG! This flyer ranks up in the top 10 worst flyers I have… Read more »
Monday Makeover: Jazz Sunday Re-Design Never had a design to begin with, but had a performance already. Client: Shadow Theatre Company. Challenge: Come up with a print & digital campaign for Jazz Sundays. A few years ago, I had the opportunity to work with a local theatre company in Colorado. The owner was in need of creatives to promote their new “Jazz Sunday” to begin in February. The only online presence the company had was a very small website and… Read more »