This tip is for creative departments. A creative department is not as good as its best talent. It’s only as good as its worst. Creative people are individuals with their own thoughts, ideas, and concepts using different angles to come up with a design processes. If you continually have to redesign your creatives, send press releases for addressing incorrect information that has been published, IT IS costing you money. Find out where the weakest link is and decide whether it’s… Read more »
If you follow me on any of my social media platforms, you’ve seen a few of these promotional pieces leading up to #DesignDecember and Christmas. The graphics used can be found on freepik.com and creativemarket.com. Using social media is a powerful resource to help bring awareness, promote events and engage with your audience. Social Media Examiner has 16 ways to promote your event.
Use Consistent Elements to Strengthen Your Branding Consistency is an important knack brands should master when using images, colors, fonts, and logos. These 3 designs has consistent layout through out the advertisement with text placement, font choice & color palette. Being consistent helps bring about visual recognition which is important for your brands communication.
Creating color harmony to make your designs stand out. One way to create harmony is to match the colors you use for your graphic elements. Find your color with eye dropper or adobe color.
I’ve been surfing the net looking for designs of different genres. Google + had some amazing post this week and here are some of my finds: Blog pick: Paper & Stitch I found on a blogroll. I love unique designs and this folded business card is amazing. The black and white palette makes it elegant. Social Media pick: SociallyStacked.com I found on Google+, Socially Stacked has great content for small business needing help with social media. Video pick: Storytelling: The… Read more »
Monday Makeover: Logo/Brand design Re-Design: Update the logo with a sophisticated look. Client: The Speakout Challenge: Attempt to change the identity of the brand. As a freelance graphic designer, you encounter clients who for whatever reason, will not follow through with the designs you come up with, it just happens. Today’s Monday Makeover is about re-designing a logo that would re-brand the events company. original The Speakout logo The client wanted to refresh their logo to be more sophisticated. The… Read more »
It’s Throwback Thursday! This was one of my favorite class projects from 2006 Assignment: Come up with a Brand Name, Logo & Package Design. Software: Adobe Illustrator for the packaging layout (template), logo and labels.
Repost from August 14, 2012 I was out and about today, and I wanted to share with you my ULTA Haul. It has been a while since I’d been in ULTA. I wanted share these package designs with you. These package design has 2 elements 1. The package that holds the product 2. The box design that holds the package bareMinerals (eyelid primer) has a simple, clean look while Too Faced (lip primer) has a very feminine embellished look. Both… Read more »