It’s Throwback Thursday! This was one of my favorite class projects from 2006 Assignment: Come up with a Brand Name, Logo & Package Design. Software: Adobe Illustrator for the packaging layout (template), logo and labels.
Posts Tagged: brand identity
Your Logo Is Part Of Your Brand
Did you know that your logo is only part of your brand? LOGO: wikipedia describes a logo as a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). SLOGAN: wisegeek.com defines a slogan, also called a tagline, motto, strapline, signature, claim, payoff or baseline, is a short phrase or sentence… Read more »
Designing Logos
Before starting a logo, think about the name. Start with a list of words: list of feelings you want the logo to portray like: happy, warm, playful; then think about words that have to do with company of product your are designing for. For example a flower company, words would be floral, vase, green, stem, petals. Then sketch out several designs in a sketch books. If you are using words, write the words 50+ ways in different styles, change the… Read more »
Logo confusion?
Monday Makeover: A logo that gets misunderstood. (re)design a logo Client: DayXtension Challenge: Keep the name and color palette Your logo should identify your business, what products your sell or services you offer. I had a client come to me wanting a new look for her business. She wanted to keep her name and color palette. The challenge with the logo (re)design was coming up with a concept that would explain the business. At first glance I thought this was… Read more »
