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Have A Clear Call-To-Action The call to action is an important component of marketing. It is the message to inspire an immediate response, to prompt action. When deciding to use a call-to-action button on a digital ad, keep in mind what message is, will it motivate the user to click the button. Once the user clicks the button where will you send them, what will they see. Invest time in creating good CTA copy and always, always test.

Graphic Design Tip #5 The Weakest Link

This tip is for creative departments. A creative department is not as good as its best talent. It’s only as good as its worst. Creative people are individuals with their own thoughts, ideas, and concepts using different angles to come up with a design processes. If you continually have to redesign your creatives, send press releases for addressing incorrect information that has been published,  IT IS costing you money. Find out where the weakest link is and decide whether it’s… Read more »

American Furniture Warehouses Commercial Concepts 5 logo ideas

Designing a logo is a big responsibility, the  a whole lot of meaning and represent the image of the company. Logos are usually the most recognizable symbol for a company or organization and should effectively community the product or services. Here’s A Quick Look at my design process. STEP 1 – BRAIN DUMP: first thing I do when designing a logo is tryout different names, if the client does not have one. If they do have a name already, I will write… Read more »

Design December I dream

If you follow me on any of my social media platforms, you’ve seen a few of these promotional pieces leading up to #DesignDecember and Christmas. The graphics used can be found on freepik.com and creativemarket.com. Using social media is a powerful resource to help bring awareness, promote events and engage with your audience. Social Media Examiner has 16 ways to promote your event.

Frech Apple Pie advertisement

Use Consistent Elements to Strengthen Your Branding Consistency is an important knack brands should master when using images, colors, fonts, and logos. These 3 designs has consistent layout through out the advertisement with text placement, font choice & color palette. Being consistent helps bring about visual recognition which is important for your brands communication.

Creative Talent Advertisement

“What the eyes don’t see, the heart doesn’t feel” – Spanish Proverb I have been a graphic designer for almost 20 years, working on staff for corporations and non-profit organizations, as well as running my own small design business. My abilities and experience cover a wide range; As Stephen Covey famously said, “Start with the end in mind”, I have all the necessary skills to see a project from idea to concept to final design. I can also trouble-shoot computer software… Read more »