Have A Clear Call-To-Action The call to action is an important component of marketing. It is the message to inspire an immediate response, to prompt action. When deciding to use a call-to-action button on a digital ad, keep in mind what message is, will it motivate the user to click the button. Once the user clicks the button where will you send them, what will they see. Invest time in creating good CTA copy and always, always test.
Throwback Thursday Creating Full Page Specs Project: Create Full page specs for Macy’s presentation (2011) Assignment: Use Macy’s existing campaigns and develop a front page newspaper advertisement for Black Friday Software: Adobe Photoshop and InDesign
Christmas and New Year’s is my favorite time of the year. The decorations, music, food, shopping all are amazing. The designer in me, especially loves all of the advertisements, window displays and package designs. This year, instead of blogmas, which is mostly about crafts and art, I’m trying #DesignDecember – all design. I’ll be posting to this blog a few times each through the new year. What Have I Planned? 1. Free Downloads 2. MondayMakeover – email design & print… Read more »
I’ve been surfing the net looking for designs of different genres. Google + had some amazing post this week and here are some of my finds: Blog pick: Paper & Stitch I found on a blogroll. I love unique designs and this folded business card is amazing. The black and white palette makes it elegant. Social Media pick: SociallyStacked.com I found on Google+, Socially Stacked has great content for small business needing help with social media. Video pick: Storytelling: The… Read more »