Package Design for Too Faced Lip Primer and Bare Minerals Eye Primer

Repost from August 14, 2012

I was out and about today, and I wanted to share with you my ULTA Haul. It has been a while since I’d been in ULTA. I wanted share these package designs with you.

These package design has 2 elements
1. The package that holds the product
2. The box design that holds the package

bareMinerals (eyelid primer) has a simple, clean look while Too Faced (lip primer) has a very feminine embellished look. Both work. Color and font style play a big part in targeting these products. One is youthful and the other is mature. Package design adds to the cost of a product too! both are high end products.

Too Faced – Lip Primer
https://www.toofaced.com/p-500-lip-insurance-smoothing-anti-feathering-lip-primer.aspx?

bareMinerals – Eyelid Primer
http://www.bareescentuals.com/on/demandware.store/Sites-BareEscentuals-Site/default/Product-Show?pid=52878

How successful are your favorite products at branding & marketing?
Graphic Design tip – Know who your audience, consumer and business.

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