Repost from August 14, 2012
I was out and about today, and I wanted to share with you my ULTA Haul. It has been a while since I’d been in ULTA. I wanted share these package designs with you.
These package design has 2 elements
1. The package that holds the product
2. The box design that holds the package
bareMinerals (eyelid primer) has a simple, clean look while Too Faced (lip primer) has a very feminine embellished look. Both work. Color and font style play a big part in targeting these products. One is youthful and the other is mature. Package design adds to the cost of a product too! both are high end products.
Too Faced – Lip Primer
bareMinerals – Eyelid Primer
How successful are your favorite products at branding & marketing?
Graphic Design tip – Know who your audience, consumer and business.