Often times, I am asked “Is direct marketing still necessary?” My answer is YES!. Though many people are on mobile devices, having a tangible item to reference, helps to remind consumers of your business.

I was given a challenge by a colleague of mine to come with three ways to use one postcard design. I actually came up with 4.

The postcard I used is called Cobalt Blue from Paper Direct. It’s printed on a heavy card stock and has matching envelopes. As a designer I would’ve used a photo stock image, however, I know not everyone has the budget to download stock photo at anytime. Buy using pre-made design paper, it eliminates an extra cost.

Below are 4 speculative design for Promotional and Marketing direct mail ideas, I hope it inspires you as you plan for this Holiday season.

Vintage Trends speculative Cobalt Blue Front and Back Postcard design

Marketing Direct Mail piece for web presence.

Vintage Trends speculative promotional material using Cobalt Blue Postcard from Paper Direct

Promotional piece, front and back design (special offers)

Vintage Trends speculative marketing material using Cobalt Blue Postcard from Paper Direct

Marketing piece jumbo postcard made to be an invitation.

Vintage Trends speculative postcard marketing material using Cobalt Blue Postcard from Paper Direct

Marketing piece inviting customers to share on social media

 

See the entire “Christmas In July – I’ll Have A Blue Christmas” at justnoami.blogspot.com

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