Monday Makeover: True Colors Collection brand
Re-Design: separate onejdesigns brand from The True Colors Collection brand.
Client: myself – onejdesigns
Challenge: Create two separate brand identities. ( PART 1 )
Several years ago when I started out as a freelance designer, I also jump into the art community in Denver, CO. Because I wasn’t quit sure which direction I should go, art or design, I did them both. Surprisingly, things took off in both. I began to establish myself as an artist with The True Colors Collection and a resource for design work and consultation. Here’s the problem; The True Colors Collection began to grow into a brand that needed to be separate from onejdesigns AND onejdesigns had maintain its current brand identity.
At first glance, nothing appears to be wrong with this imagery. Well, let’s take a look at my business card for onejdesigns.
See how things can blur. The fashion icon is what was blurring the lines. Because The True Colors Collection is a brand of it’s own, it was time to separate the messaging. To make the subtle changes, I took images and fonts from onejdesigns and created a brand identity just for The True Colors Collection.
My first decision was to make the name “The True Colors Collection” the logo. That way I’d have a lot more room to play with the logo to fit web, social media and print creatives. But the primary logo, you see here, is what I use on most creatives.
The font I used is Trajan and the embellishment are called ornaments. I am happy with the final designs, it is now a lot more versatile. You can visit the True Colors Collection online journal to see how the type can be distributed for different sizes. I try to change out the banner each season.
So what did I do with onejdesigns branding? Here’s a sneak peek. Come back next month for Create two separate brand identities. ( PART 2 )