Monday Makeover: onejdesigns brand
Re-Design: separate onejdesigns brand from The True Colors Collection brand.
Client: myself – onejdesigns
Challenge: Create two separate brand identities. ( PART 2 )
Last month I shared how The True Colors Collection now has its own brand apart from onejdesigns. I made the decision to (re)brand onejdesigns when my website needed to be updated. I used Adobe Kuler to create the color palette I wanted.
From there, I identified all the elements and fonts I wanted to be recognized as the brand identity for onejdesigns. By doing this, onejdesigns has a cohension across all promotion channels.
A few other promotion items being updated are onejdesigns business cards and postcard mailers/leave behinds.