Monday Makeover: Design Miscommunicated.
Re-Design a Bridal Shower invitation.
Client: Name changed for privacy, we will call our client Alyssa James.
Challenge: 24 hrs. to come up a Bridal Shower invite, E-blast and Thank You card.
As a designer, it is important to LISTEN to what the client is asking for. Don’t assume anything, ask for clarity if you have to. So I got a call from a friend of mine, if I could help a friend of hers, who was upset over her Bridal Shower invitations. When I saw the invitation, I understood why.
I have seen these cards before and you can find them on Etsy. Here’s the problem, these designs are used for Bachelorette parties not Bridal Showers. And it’s an Autumn themed wedding. Again, LISTEN TO YOUR CLIENT!.
I felt bad for the bride-to-be and her situation; this ought to be beautiful memories and instead of nightmares. After I had a sit down conversation with my client, this is what I came away with:
1.) The bride-to-be is mature lady and not looking for anything flashy.
2.) The bride-to-be is an artist.
3.) The bride-to-be wanted to create memories for everyone involved.
Since the client is an artist, I thought it would be a great idea to use her art to create her Bridal Shower invitation, Thank You card and E-blast. This is what I came up with.
The invitation is 5.25″ x 5.25″ in size with a full bleed to print.
I photographed here art work and adjusted the colors for print in photoshop.
The brush stroke was created in Illustrator.
Thank you card is 4.25″ x 6″ is size with a full bleed for print.
What is great about this design, the client can keep using the cards for other occasions.
Finally, the client added an e-blast as another way for her to invite friends.
All in all, everything turned out great, the bride-to-be happiness was restored and everything came together as it should have.