Monday Makeover: Re-Brand
Re-Design: Update a flyer and create a postcard, email campaign and facebook cover
Client: Tanielle Lingerie
Challenge: Re-Brand the marketing material in both print and digital.

Last Christmas (2012), I get a call from my mom asking if I would take a look a flyer her niece, my cousin, had created for her lingerie company and if I could help in anyway. OMG! OMG! OMG! This flyer ranks up in the top 10 worst flyers I have every seen….and my cousin paid someone to create this ugly thing.

Military Wife Hot & Sexy LingerieThe idea for this flyer was to reach military wives…………………………..

A lot of conversations later, the final idea was to promote the Holiday Collection, the material had to be elegant and meet the budget. Here’s what we came up with: A clear logo, front/back postcard, e-marketing, facebook cover.Meet Me Under The Mistletoe back postcard design for Tanielle LingerieMeet me under the mistletoe back postcard design for Tanielle Lingeriephoto credit: www.docblack.co.uk

To help with the printing budget, I created a 1/2 horizontal page flyer (no bleed), full color front, black and white back. Now Tanielle Lingerie can print 2 up on a single 8.5×11 page rather than one  8.5×11 page. Printing black and white on the back will save in print cost. And we addressed honoring our service men and women by providing a discount.

Meet me under the mistle toe eblast for Tanielle Lingerie

Tanielle Holiday Meet me under the mistletoe email campaign for Tanielle LingerieNext, I suggested Tanielle Lingerie begin utilizing their email listing, they had a email service but never utilized it. Instead sending out mailers, Tanielle Lingerie can print a certain amount of flyers to be used at home shows and give to new clients, and the e-marketing can reach current and former clients, also the static image can be used as a splash page on their site; again saving money.

Tanielle Lingerie Meet Me Under the mistletoe campaignFinally, I created a Facebook cover banner for their facebook page. Another way to advertise and cut down on printing costs. All in all, it turned out to be a great campaign.

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