Originally posted on justnoami.blogspot 7/8/2013 and wanted post for this Monday Makeover.
Monday Makeover: Re- Brand
Re-Design: Update a flyer and create a postcard, email campaign and facebook cover
Client: Tanielle Lingerie
Challenge: Re-Brand the marketing material in both print and digital.
Last Christmas (2012), I get a call from my mom asking if I would take a look a flyer her niece, my cousin, had created for her lingerie company and if I could help in anyway. OMG! OMG! OMG! This flyer ranks up in the top 10 worst flyers I have every seen….and my cousin paid someone to create this ugly thing.
The idea for this flyer was to reach military wives…………………………..
A lot of conversations later, the final idea was to promote the Holiday Collection, the material had to be elegant and meet the budget. Here’s what we came up with: front/back postcard, e-marketing, facebook cover.
photo credit: www.docblack.co.uk
To help with the printing budget, I created a 1/2 horizontal page flyer (no bleed), full color front, black and white back. Now Tanielle Lingerie can print 2 up on a single 8.5×11 page rather than one 8.5×11 page. Printing black and white on the back will save in print cost. And we addressed honoring our service men and women by providing a discount.
Next, I suggested Tanielle Lingerie begin utilizing their email listing, they had a email service but never utilized it. Instead sending out mailers, Tanielle Lingerie can print a certain amount of flyers to be used at home shows and give to new clients, and the e-marketing can reach current and former clients, also the static image can be used as a splash page on their site; again saving money.
Finally, I created a Facebook cover banner for their facebook page. Another way to advertise and cut down on printing costs. All in all, it turned out to be a great campaign.