Originally posted on justnoami.blogspot 7/21/2013 and wanted post for this Monday Makeover.

Monday Makeover: Holiday Gift Guide (Re-Mix)
Design Wish: To one day design for Hobby Lobby
Potential Client: Hobby Lobby
Challenge: Create a Holiday Guide full ideas for the winter & holiday season.

As a graphic designer there are some opportunities I want to cross my path.
One of those opportunities is designing for Hobby Lobby.

This time of year, Hobby Lobby will bring out their Halloween decorations, Thanksgiving decorations and Christmas decorations. While walking the isles of Hobby Lobby I thought to myself, they should have a guide that can help people with home decor, crafts, party decor, art and fabrics. So why not a Christmas In July Holiday Guide that introduces their products, offers suggestions for decoration for Fall, Halloween, Thanksgiving, Winter and Christmas; also including craft ideas and fashion ideas.

The followings images is what I would do, if I had the opportunity to design for Hobby Lobby.

Hobby Lobby logo

Your guide through the Holidays.

• Full Color 17×11 flat – 8.5×11 folded, front & back 8 page magazine spread
• Digital Marketing
• Social Media Marketing
• Released as a Sunday newspaper insert that will also be in Hobby Lobby stores the following Monday.

What make this insert different than the others is, the magazine would include tips & tricks from Interior Designers and Fashion Designers, Ideas from popular bloggers.

Hobby Lobby Holiday Guide outside cover
cover image

Inside the gift guide:

Hobby Lobby Holiday Guide 2

Inside Cover includes a letter from the CEO, letter from the editor and Christmas party idea including color palette.

Hobby Lobby Holiday Guide 3

You can create this “Noel” craft and Autumn section cover.

Hobby Lobby Holiday Guide 4

images featuring Hobby Lobby home accessories and you can create this Holiday mantel.

Hobby Lobby Holiday Guide 5

Winter fashion idea including color palette and Fall wedding fashion ideas.

Hobby Lobby Holiday Guide 6

Halloween outdoor decorations – party ideas and Winter home ideas and color palette.

Hobby Lobby Holiday Guide 7

Winter cover section and you can do this Halloween craft.

Hobby Lobby Holiday Guide 8

You can do this Christmas table display and Black Friday teaser ad.

Digital Marketing

Hobby Lobby Eblast


Social Media Marketing

Hobby Lobby Facebook Cover

Social Media Marketing

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