Earlier this week I browsing the isle of Target, when this plain black and white packaging caught my eye. It took me back to the original generic brand packaging you found at grocery stores. Clean and simple. Beautiful, Beautiful white space.
I was so intrigued by the packaging, I picked up a carton and went to the website www.boxedwaterisbetter.com. Even their tagline is great: “Pure water with a purpose.” Before plastic there was cartons and glass bottles. I was impressed with Boxed Water’s overall purpose and courage to keep the packaging simple and sit on the shelf next to overpriced, over-designed bottled water.
Glad to have to stumbled across this brand and I really enjoy packaging with a purpose.