This addition of Monday Makeover, I pulled from the school archives. One of my favorite projects in school was to revise an existing logo and freshen it up a bit. The assignment was to implement subtle changes to refresh the look, still maintaining customer recognition. Potential Client: Prestige Landscapes.
Monday Makeover: A logo that gets misunderstood. (re)design a logo Client: DayXtension Challenge: Keep the name and color palette Your logo should identify your business, what products your sell or services you offer. I had a client come to me wanting a new look for her business. She wanted to keep her name and color palette. The challenge with the logo (re)design was coming up with a concept that would explain the business. At first glance I thought this was… Read more »
Monday Makeover: Design Miscommunicated. Re-Design a Bridal Shower invitation. Client: Name changed for privacy, we will call our client Alyssa James. Challenge: 24 hrs. to come up a Bridal Shower invite, E-blast and Thank You card. As a designer, it is important to LISTEN to what the client is asking for. Don’t assume anything, ask for clarity if you have to. So I got a call from a friend of mine, if I could help a friend of hers, who… Read more »